Axalta Coating Systems has announced that it will feature Peyton Kelley, QVC Senior Manager of Product Development, Jewelry, on its color blog called, Color Block. Kelley’s post discusses how the color red is important to not only the automotive industry, but also to the jewelry business.

Kelley is an experienced gemologist with a graduate gemologist degree from the Gemological Institute of America. He has since accrued more than 30 years of experience exploring nearly every facet of the jewelry industry from buying, manufacturing, and sourcing to marketing, design, and development. Kelley has been with QVC for nearly 17 years and also appears as a QVC on-air guest for Affinity(R) Diamond Jewelry, gemstones, and artisan crafted jewelry.

“As a large jewelry retailer, QVC’s buyers travel the globe in search of fine gemstones, each with a remarkable radiance and unique story,” said Kelley. “Red and shades of red continue to be important in all aspects of the jewelry business including designer, gold, sterling and gemstones while remaining a popular choice among today’s consumers.”

“We are thrilled to have Peyton Kelley as a guest blogger. His gemstone industry knowledge is impressive,” said Axalta Color Marketing Manager Nancy Lockhart. “We appreciate the connection that our Radiant Red has with the jewelry industry. We believe visitors will find it interesting to read about the impact of red in a variety of arenas.”